UTM Builder Templates
Ready-made UTM parameter combinations for every major platform. Click to generate your link instantly.
UTM templates are pre-built source/medium/campaign combinations for common marketing channels. Instead of typing parameters from scratch, pick a template for Facebook Ads, Google Ads, Email, LinkedIn, or any platform — the fields auto-fill and you just add your URL. Click any template below to generate your link instantly.
Social Media
Templates for organic and paid social campaigns.
Facebook — Organic Post
For links shared in regular Facebook page posts.
source=facebook · medium=social · content=post
Facebook — Paid Ad
For Facebook Ads Manager campaigns with CPC bidding.
source=facebook · medium=cpc · content=ad
Instagram — Bio Link
For the link in your Instagram bio.
source=instagram · medium=social · content=bio_link
Instagram — Story
For swipe-up or sticker links in Instagram stories.
source=instagram · medium=social · content=story
LinkedIn — Organic Post
For links shared in LinkedIn feed posts.
source=linkedin · medium=social · content=post
LinkedIn — Sponsored Content
For LinkedIn sponsored content campaigns.
source=linkedin · medium=cpc · content=sponsored
Twitter/X — Tweet
For links shared in tweets.
source=twitter · medium=social · content=tweet
TikTok — Bio Link
For the link in your TikTok profile bio.
source=tiktok · medium=social · content=bio_link
TikTok — Paid Ad
For TikTok Ads Manager campaigns.
source=tiktok · medium=cpc · content=ad
Pinterest — Pin
For links in Pinterest pins.
source=pinterest · medium=social · content=pin
Paid Advertising
Templates for PPC and display campaigns.
Google Ads — Search
For Google Search campaigns.
source=google · medium=cpc · content=search_ad
Google Ads — Display
For Google Display Network campaigns.
source=google · medium=display · content=banner
Google Ads — Shopping
For Google Shopping product listing ads.
source=google · medium=cpc · content=shopping
Bing Ads — Search
For Microsoft Advertising search campaigns.
source=bing · medium=cpc · content=search_ad
Reddit — Promoted Post
For Reddit promoted post campaigns.
source=reddit · medium=cpc · content=promoted
Email & Messaging
Templates for email campaigns and direct messaging.
Newsletter — Header Link
For the main CTA link in your newsletter header.
source=newsletter · medium=email · content=header_link
Newsletter — Footer Link
For secondary links in newsletter footer.
source=newsletter · medium=email · content=footer_link
Drip Campaign — Welcome
For onboarding welcome email sequences.
source=drip · medium=email · content=welcome_email
Drip Campaign — Nurture
For lead nurture email sequences.
source=drip · medium=email · content=nurture_email
Transactional — Receipt
For upsell links in order confirmation emails.
source=transactional · medium=email · content=receipt
SMS Campaign
For links in promotional SMS messages.
source=sms · medium=sms · content=promo
Offline & Other
Templates for offline, video, and affiliate campaigns.
QR Code — Print Material
For QR codes on flyers, posters, and business cards.
source=qr_code · medium=offline · content=print
QR Code — Product Packaging
For QR codes on product packaging.
source=qr_code · medium=offline · content=packaging
YouTube — Video Description
For links in YouTube video descriptions.
source=youtube · medium=video · content=description
YouTube — End Card
For clickable end screen cards on YouTube videos.
source=youtube · medium=video · content=end_card
Affiliate — Partner Link
For affiliate partner referral links. Replace "partner_name" with actual partner.
source=partner_name · medium=affiliate · content=link
Podcast — Show Notes
For links in podcast episode show notes.
source=podcast · medium=audio · content=show_notes
Need a custom template?
Save your own reusable UTM templates with custom source, medium, and campaign combinations.
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