LinkedIn UTM Builder
Generate UTM links for LinkedIn posts, ads, and InMail. Source and medium pre-filled for accurate tracking.
A LinkedIn UTM builder generates tracking URLs with LinkedIn as the source. Tag your sponsored content, organic posts, InMail, and conversation ads with unique medium and content values to measure which LinkedIn activities drive real pipeline in Google Analytics.
LinkedIn UTM Best Practices
Use "linkedin" as source, always lowercase
Keep utm_source consistent. "linkedin" not "LinkedIn" or "linked-in". Google Analytics treats these as separate sources.
Differentiate organic vs paid with medium
Use "social" for organic posts, "cpc" for sponsored content, "sponsored" for sponsored InMail, and "inmail" for direct messages.
Track content types with utm_content
Use "carousel", "video", "article", "post_image", or "text_ad" to see which format drives the most engagement.
Name campaigns descriptively
Use a pattern like "linkedin_webinar_q1_2026" or "linkedin_product_launch_feb". Include date or quarter for easy filtering in analytics.
LinkedIn UTM FAQ
Do UTM parameters work on LinkedIn posts?
Yes. When you share a link on LinkedIn with UTM parameters, clicks will be tracked in Google Analytics under the source, medium, and campaign you specified.
What medium should I use for LinkedIn ads?
Use "cpc" for sponsored content and text ads (pay-per-click), "sponsored" for sponsored InMail, and "social" for organic posts.
Does LinkedIn strip UTM parameters?
No. LinkedIn preserves UTM parameters in shared links. However, if you edit a post after publishing, double-check that the UTM link is still intact.
Should I use different UTMs for LinkedIn company page vs personal profile?
Yes. Use utm_content to differentiate — for example "company_page" vs "personal_profile". This helps you see which profile drives more traffic.