UTM Builder Templates

Facebook — Organic Post

For links shared in regular Facebook page posts.

source=facebook · medium=social · content=post

Facebook — Paid Ad

For Facebook Ads Manager campaigns with CPC bidding.

source=facebook · medium=cpc · content=ad

Instagram — Bio Link

For the link in your Instagram bio.

source=instagram · medium=social · content=bio_link

Instagram — Story

For swipe-up or sticker links in Instagram stories.

source=instagram · medium=social · content=story

LinkedIn — Organic Post

For links shared in LinkedIn feed posts.

source=linkedin · medium=social · content=post

LinkedIn — Sponsored Content

For LinkedIn sponsored content campaigns.

source=linkedin · medium=cpc · content=sponsored

Twitter/X — Tweet

For links shared in tweets.

source=twitter · medium=social · content=tweet

TikTok — Bio Link

For the link in your TikTok profile bio.

source=tiktok · medium=social · content=bio_link

TikTok — Paid Ad

For TikTok Ads Manager campaigns.

source=tiktok · medium=cpc · content=ad

Pinterest — Pin

For links in Pinterest pins.

source=pinterest · medium=social · content=pin

Google Ads — Search

For Google Search campaigns.

source=google · medium=cpc · content=search_ad

Google Ads — Display

For Google Display Network campaigns.

source=google · medium=display · content=banner

Google Ads — Shopping

For Google Shopping product listing ads.

source=google · medium=cpc · content=shopping

Bing Ads — Search

For Microsoft Advertising search campaigns.

source=bing · medium=cpc · content=search_ad

Reddit — Promoted Post

For Reddit promoted post campaigns.

source=reddit · medium=cpc · content=promoted

Newsletter — Header Link

For the main CTA link in your newsletter header.

source=newsletter · medium=email · content=header_link

Newsletter — Footer Link

For secondary links in newsletter footer.

source=newsletter · medium=email · content=footer_link

Drip Campaign — Welcome

For onboarding welcome email sequences.

source=drip · medium=email · content=welcome_email

Drip Campaign — Nurture

For lead nurture email sequences.

source=drip · medium=email · content=nurture_email

Transactional — Receipt

For upsell links in order confirmation emails.

source=transactional · medium=email · content=receipt

SMS Campaign

For links in promotional SMS messages.

source=sms · medium=sms · content=promo

QR Code — Print Material

For QR codes on flyers, posters, and business cards.

source=qr_code · medium=offline · content=print

QR Code — Product Packaging

For QR codes on product packaging.

source=qr_code · medium=offline · content=packaging

YouTube — Video Description

For links in YouTube video descriptions.

source=youtube · medium=video · content=description

YouTube — End Card

For clickable end screen cards on YouTube videos.

source=youtube · medium=video · content=end_card

Affiliate — Partner Link

For affiliate partner referral links. Replace "partner_name" with actual partner.

source=partner_name · medium=affiliate · content=link

Podcast — Show Notes

For links in podcast episode show notes.

source=podcast · medium=audio · content=show_notes