Keap UTM Generator
Create UTM tracking links for Keap emails, automations, and landing pages. Source and medium pre-filled so your GA4 data stays clean.
Why You Need UTM Tracking for Keap
Keap (formerly Infusionsoft) is great at telling you who opened your emails and who clicked your links. But it can't tell you what happened after the click. Did that person buy something? Browse three pages and leave? Sign up for a demo?
That's where UTM parameters come in. When you add UTM tags to the links in your Keap emails, Google Analytics picks them up and shows you the full picture — from the email click all the way through to a purchase or sign-up on your website.
Without UTMs, your Keap email traffic shows up as "direct" or "email" in Google Analytics with no way to tell which specific campaign or automation drove the visit. With UTMs, you see the exact email, the exact campaign, and the exact link that brought each visitor.
New to UTM parameters? Start with our beginner guide to UTM codes for a plain-English explanation.
Where to Add UTM Links in Keap
Keap doesn't add UTM parameters automatically, so you need to build the tagged links yourself and paste them into your emails and landing pages. Here's where to use them:
Email broadcasts
When you send a one-time email to your list — a promotion, announcement, or newsletter — replace your plain links with UTM-tagged links. Use utm_medium as "broadcast" so you can separate these from automated emails in GA4.
?utm_source=keap&utm_medium=broadcast&utm_campaign=spring_sale_2026&utm_content=cta_button
Automation sequences
Keap's automation builder sends emails based on triggers — new lead, abandoned cart, onboarding. Tag every link in these sequences with utm_medium as "automation" and utm_campaign as the sequence name.
?utm_source=keap&utm_medium=automation&utm_campaign=welcome_series&utm_content=email_2_cta
Landing pages
If you're sharing Keap-hosted landing page links on social media or in partner emails, add UTM parameters to those links so you know which channel is sending traffic to your landing page.
?utm_source=facebook&utm_medium=social&utm_campaign=lead_magnet_q1_2026
Invoice and order follow-up emails
Keap sends transactional emails like order confirmations and invoices. If these include links back to your website (upsells, account pages), tag them too so you can measure how much revenue your post-purchase emails drive.
?utm_source=keap&utm_medium=email&utm_campaign=order_followup&utm_content=upsell_link
Keap UTM Best Practices
Always use "keap" as your source — not "infusionsoft"
The product rebranded from Infusionsoft to Keap. Pick one name and stick with it. If you use both, GA4 will show them as two separate sources and your data will be split.
Separate broadcasts from automations using utm_medium
Both are emails, but they behave differently. Broadcasts are one-time sends. Automations run continuously. Using "broadcast" vs "automation" as your medium lets you compare their performance separately in GA4.
Name campaigns after the sequence, not the email
Use utm_campaign for the sequence name (like "welcome_series" or "abandoned_cart") and utm_content for the specific email within it (like "email_1" or "email_3_reminder"). This way you can see both the big picture and the details.
Tag every link, not just the main CTA
If your email has three links — a header logo, an inline text link, and a button — give each one a different utm_content value. You'll discover which link position your audience actually clicks.
Keep everything lowercase
GA4 is case-sensitive. "Keap" and "keap" become two rows in your reports. Always lowercase, always underscores for spaces. Our UTM best practices guide covers all the naming rules.
Keap UTM Examples
Here's a quick reference for the most common Keap email scenarios. Copy the pattern and swap in your own campaign names.
| Scenario | Source | Medium | Campaign |
|---|---|---|---|
| Weekly newsletter | keap | broadcast | newsletter_mar_2026 |
| Welcome sequence | keap | automation | welcome_series |
| Abandoned cart | keap | automation | abandoned_cart |
| Product launch email | keap | broadcast | product_launch_q1_2026 |
| Post-purchase upsell | keap | order_followup | |
| Webinar invite | keap | broadcast | webinar_ai_trends_2026 |
How to See Keap Traffic in Google Analytics
Once your Keap emails are going out with UTM-tagged links, you can see the data in GA4 within minutes of someone clicking.
Quick test
Send yourself a test email from Keap with a UTM link. Click it. Then open GA4 and go to Reports → Realtime. You should see your visit appear with "keap" as the source within seconds.
Campaign report
Go to Reports → Acquisition → Traffic acquisition. Switch the dimension to Session source/medium. Look for "keap / email", "keap / automation", or "keap / broadcast" depending on how you tagged your links.
Compare campaigns
Add Session campaign as a secondary dimension. Now you can compare your welcome series against your abandoned cart emails against your broadcasts — all from Keap, all in one view.
Need more detail on GA4 reports? Our UTM parameters guide walks through every GA4 dimension step by step.
Keap UTM FAQ
Does Keap add UTM parameters automatically?
No. Unlike some marketing platforms, Keap does not auto-tag email links with UTM parameters. You need to build the UTM links yourself and paste them into your emails. That's exactly what this tool does — it generates the full link for you in seconds.
Should I use "keap" or "infusionsoft" as utm_source?
Use "keap". The product rebranded years ago. Picking one name and sticking with it keeps your GA4 data clean. If you've been using "infusionsoft", switch now — old data stays under the old name, new data starts cleanly under "keap".
What utm_medium should I use for Keap emails?
Use "email" as a general medium. If you want to get more specific, use "broadcast" for one-time sends and "automation" for triggered sequences. This lets you compare broadcast vs automation performance in GA4.
Do UTM parameters work with Keap landing pages?
Yes. If you share your Keap-hosted landing page link on social media or in a partner email, add UTM parameters to the shared link. When someone clicks it, GA4 will show where they came from. The UTM parameters don't interfere with Keap's own tracking.
Will UTMs affect my Keap email deliverability?
No. UTM parameters are just extra text in a URL. They don't affect email deliverability, spam scores, or Keap's sending reputation. Major email platforms like Gmail, Outlook, and Yahoo handle UTM-tagged links without any issues.
How do I track which email in a Keap sequence got clicked?
Use utm_campaign for the sequence name (e.g., "welcome_series") and utm_content for the specific email (e.g., "email_1", "email_2_reminder"). In GA4, add "Session manual ad content" as a dimension to see the breakdown.