Facebook UTM Generator
Generate UTM links for Facebook posts, ads, stories, and reels. Source and medium pre-filled for accurate tracking.
Facebook UTM Best Practices
Use "facebook" not "fb" or "meta" as source
Stick with "facebook" for utm_source. While "meta" is the parent company, most analytics benchmarks and default channel groupings recognize "facebook" as the standard.
Separate organic and paid with medium
Use "social" for organic page posts, "cpc" for cost-per-click ads, "cpm" for impression-based campaigns, and "display" for audience network placements.
Use utm_content for ad format testing
Tag each ad format — "carousel_ad", "single_image", "video_ad", "story_ad", "reel", "lead_form" — to compare which creative type converts best.
Use utm_term for audience targeting
Track which audience segment drove the click: "interest_targeting", "lookalike", "retargeting", or "broad". This helps optimize ad spend per audience.
Facebook UTM FAQ
Do UTM parameters work with Facebook Ads?
Yes. You can add UTM parameters to the URL field in Facebook Ads Manager. Facebook also supports dynamic URL parameters like {{campaign.name}} that auto-populate UTM values.
Should I use "facebook" or "meta" as utm_source?
Use "facebook" for consistency. Google Analytics default channel groupings recognize "facebook" as a social source. Using "meta" may cause traffic to be miscategorized.
Does Facebook strip UTM parameters from shared links?
No. Facebook preserves UTM parameters when users click links in posts, ads, and stories. The full URL with parameters is passed to the destination.
Can I use Facebook dynamic parameters with UTM links?
Yes. In Ads Manager, you can use dynamic parameters like {{campaign.name}} for utm_campaign, {{adset.name}} for utm_term, and {{ad.name}} for utm_content. Facebook replaces these with actual values when the ad is served.
How do I track Facebook Stories with UTM?
Use utm_source=facebook, utm_medium=cpc or social, and utm_content=story_ad. This lets you compare story performance against other formats in Google Analytics.